Marketing Guidelines

Many individuals who fall under the classification of selling your home by owner will hear a great many people say that it is much too complicated for the average homeowner to do by themselves. However, if you are willing to try it, you will generally find that you have a lot more control over the open house showings, as well as many other aspects of the whole marketing process. The following list is meant to provide you with some marketing guidelines that will allow for smooth-sailing over a sometimes rough and troublesome sea.

1. Make up your own version of a welcoming pack. Try to think about the things that you would want to know if you were moving into a new neighborhood. Items that have been placed in the folder may include some information that pertains to the area schools; local transportation; restaurants; local shops and nightspots. When you are putting your packets together, think of questions that you would ask if you were the person who was purchasing the home.

2. Look on the internet for information. There is a lot of information that is linked to the buying and selling of property. Furthermore, many companies that will actually do the advertising for you.

3. Review the local real estate advertisements. Try to remember all of the things that captured your attention in regards to the proper staging of a house that is up for sale.

4. Be sure to price your piece of property well within the marketing value for the area that it located it. You will not be doing yourself a favor if you ask too much for your house. Many homeowners choose to spend a little money hiring a professional appraiser. This can definitely be a great help to anyone who is really not experienced in this field.

5. Also, there are quite a few on line evaluation tools that can prove to be quite helpful to you in the extremely difficult task of properly arriving at the “asking price” for your particular piece of property.

All you need to do is go to one of the property evaluation sites and plug in your zip code; along with some other very basic information about your residence. Within a matter of minutes you will receive an approximation as to price that they think would be reasonable. Remember, price is the key to the entire scenario; so try to make sure that you price it right the first time. Keep your chin up when marketing your property. And, as always, the final decision on everything always rests with the individual homeowner.

John is the owner of Chicago Flat Fee MLS, a Flat Fee MLS company that specializes in placing For Sale By Owner (FSBO) properties on the Realtors® Multiple Listing Service (MLS) for a low one time flat fee. Please visit Chicago For Sale By Owner to learn more about their services and the Flat Fee MLS packages they offer.