My research tells me that a FSBO home seller is able to make up for the lack of a Realtor marketing plan fairly easily by finding someone else to to it. This can usually be done for a fee (not a commission) that ends up being between 1% and 1.5% of the purchase price.
What you get is a customized state-of-the art internet marketing plan from a specialist, while Realtors give you the same marketing plan as everyone else, and put your property listing on the same website as all their other properties.
What most impresses me about customized home marketing plans are the following things:
- Because they are customized, they are optimized for Google and receive a lot of traffic.
- The traffic you receive from Google is free, and usually better quality traffic.
- The independent plan from an online real estate marketing expert will include more things.
- The internet marketing expert will know the latest internet marketing techniques for properties.
- By being customized the plan can be modified at any time.
- Your property has its own website, which makes a huge difference for internet traffic volume.
It seems to me that if you do this correctly you can spend a lot less money on an internet marketing strategy than with a Realtor, yet end up with a more effective marketing plan. Now you just have to decide the best answer for you.
You Can Learn the Secrets of FSBO Success by listening to a free audio report full of hot tips on how to sell your home quickly at the highest price. Don’t try it on your own without listening to this invaluable free report, What You Must Know to Sell Your Home Without a Realtor.
Leo J. Vidal, JD, MA, CPA is a real estate marketing expert, and a Realtor who helps property owners use special marketing methods to sell their homes fast.
