After a while they all sound the same. But they also seem to be missing something — the need for a great customized marketing strategy and plan of action.
It appears as if all the FSBO “experts” would have us believe that you need to hire a licensed real estate agent to have a marketing plan. Nothing could be farther from the truth.
An internet marketing expert who specializes in real estate programs will know a lot more about creating web marketing strategies for your home than any Realtor I have ever seen. That’s because all real estate agents use the same type of websites with the same type of information (such as the Multiple Listing Service).
The worst thing about Realtor internet marketing programs for your home is that all the websites are copycat template-type websites. Because the same site design is used by hundreds of Realtors, Google sees it all as a duplication, so it is very difficult to get free search engine traffic of interested buyers.
The second worst thing about Realtor internet marketing websites is that most of the information they have available (on every site) requires your website visitor to leave your page and go to another website. This is the last thing you want!
That’s why I don’t think home sellers miss out on that much if they don’t have a Realtor doing their marketing plan. If they do, it won’t be customized and it won’t be optimized for Google to bring you all the free traffic and interested buyers that should be coming your way.
You Can Learn the Secrets of FSBO Success by listening to a free audio report full of hot tips on how to sell your home quickly at the highest price. Don’t try it on your own without listening to this invaluable free report, What You Must Know to Sell Your Home Without a Realtor.
Leo J. Vidal, JD, MA, CPA is a real estate marketing expert, and a Realtor who helps property owners use special marketing methods to sell their homes fast.
