There is perhaps no more challenging job in real state than
that of the first-time agent. According to the National Association of
Realtors, 86 percent of new real estate agents don’t make it past their
first year, and most of them give up due to frustration and the
overwhelming start-up costs involved in the industry. But there is an
untapped resource that will help you take your career to new heights–the
For-Sale-By-Owner (FSBO) listing. Many homeowners try to sell their home
without an agent, believing that they can find a buyer just as quickly and
avoid paying a commission. But often, nothing can be further from the
truth. Author John Maloof has built a stellar career by farming FSBOs. At
the age of just 23, he made six figures his first year as a real estate
agent using his prospecting plan. Now, in The Real Estate Agent’s Guide to
FSBOs, he shows you how you can do the same. Using these proven techniques,
you will learn how to make a killing in the market by:
* Finding FSBOs
* Approaching prospects
* Making a listing presentation that will convince even the most reluctant
homeowner
* Handling rejections
* Formulating a marketing plan
* Servicing listings
* Building a referral base
* Staging open houses
* Closing
Complete with Internet resources and a sample resume and log sheet, this is
the one book that will show you how to make the most of this undiscovered,
but profitable secret weapon.
The Real Estate Agent’s Guide to FSBOs: Make Big Money Prospecting For Sale By Owner Properties
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